concept store


Branding and Naming

Linda is a brand that we want, we feel, and we create with passion… These are the words of the founders of the Linda brand. My task was to translate that idea into visual communication.
Linda is a small independent fashion boutique offering minimal effortless clothing.
The logotype approach is very fashion conscious to reflect the values of the business, giving it a high-end, chic look and feel. Removing some of the stems within the letters suggests the idea of minimalism to echo the concept of the store.
Simple design, subdued colors, good quality – all in harmony with nature, in accordance with the message: “simply good”. Linda products are made of natural materials such as leather, wool or cotton.
Elements of visual identity had to maintain that character.
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