Visual identity, art direction & graphic design

INPAY is a global payment system for companies. I was approached to design the logo and create a visual identity for the business.

Inpay brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as INPAY.

It represents the core values such as scandinavian-Cool, Tech Savvy, Trustworthy and stable. To balance out the blue colour scheme I chose a very clean typeface and designed a rigid grid to make all the communications look serious and professional. I payed extra attention to laying out all the documentation and created clear hierarchies to make every document easy to read.

Related works